Consumers say they’re receiving too many digital ads and they’re not happy about it. Many routinely ignore and/or delete messaging from frequent promoters. Part of the problem here is the proliferation of ad-carrying systems.
Consumers were used to seeing ads in magazines, on TV, and on billboards. Now we add to that with email, banner ads, search ads, ads on Facebook, Twitter, and the newest of all — mobile ads by text and on apps. No wonder consumers are feeling overwhelmed.
Most complain about mobile phone advertising reasons being (and no suprises here)....1. Mobile screens are small, so ads are much more obtrusive and often block a portion of what you’re trying to read.
2. They’re inconvenient. Ever go groping for your phone in response to a text message “ping” only to find out it was an advertisement?
The point is ads are often annoying, but they’re necessary and on occasion, they’re actually helpful. Consumers will always grumble about advertising. It’s our job to make ads more information, helpful and enjoyable so they convert to leads.