Most would think that Facebook or Twitter are now the main avenues to share information online. But research says more people share by email than by Facebook? (source: ExactTarget 2012 Channel Preference Survey).
When you combine the age brackets, 63% of people use email to share content, 33% say they put it on Facebook and 5% on Twitter. That said in the younger age groups of 15-17 social media rules. Keep in mind who your target audience and where they are sharing information when promoting your business.
Some snippets from the research:
-- Email is also the chosen one when it comes to preferred method of contact. 77% of people said they want emails from companies they’re interested in.
-- Email was also the first place people looked for deals from companies they already know. Company websites came in second.
-- According to ExactTarget, the only place email has declined is as a method of personal communication. Text messaging is up as is social networking posting.
